Press

In the ever-evolving landscape of filmmaking and entertainment, the use of artificial intelligence (AI) has begun to reshape one of the most critical components of cinematic marketing: movie trailers. Traditionally, movie trailers have been meticulously crafted by human editors to capture the essence of a film and entice audiences. However, with the advent of AI technologies, this art form is undergoing a profound transformation. From content selection and editing to predictive analytics and audience targeting, AI is revolutionizing the way studios create, optimize, and distribute movie trailers.

“As of today, AI actually has been helping us a lot, and I view it not as a threat, but as a valuable support tool. For example, it can assist in the selection of specific scenes by simply searching a keyword. Need scenes with characters wearing blue dresses? AI can find those for you. Want to feature characters crying or smiling? AI tools can locate those moments within seconds.” Explains Alessandro Innocenti, a trailer editor known for his innovative trailers, some of which are featured on Netflix and Apple TV+.
“This doesn’t mean we skip the process of watching the entire content; we still do that. However, during the editing process, when creative ideas emerge and we require a specific shot promptly, AI can be a game-changer. A task that might take us 30 minutes to complete manually, potentially causing us to overlook some shots, can now be accomplished instantly,”

They are what captivate us and help us decide whether we want to watch a film or show, whether it’s on TV, in theaters, or through streaming services, movie trailers master the power of visual storytelling, a craft accomplished by only a handful of experts within the entertainment industry.

Alessandro Innocenti is an award-winning video creative in the industry who specializes in making trailers. He will walk us through the process of crafting these short visual epics. We all likely encountered some of Alessandro’s work across various platforms. He’s one of the talents behind Netflix trailers. Some of his creations include trailers for popular hits such as “The Witcher” and “Sex Education”.

What's particularly entertaining about this "special trailer" is that it gives the film an old-school, grindhouse makeover that gives us a little bit of a Quentin Tarantino flavor, with "Inglorious Basterds" being the obvious touchstone.

But it feels more at home with the fake trailers that were attached to 2007's "Grindhouse," even though this is a very real movie that you can watch in just a few weeks.

How far would you go in an attempt to track down a loved one who's gone missing?

That's the question at the heart of Netflix's new trailer for Travis Taute and Daryne Joshua's TV drama/thriller Unseen, which follows a cleaner, Zenzi Mwale (Gail Mabalane), who goes to pick up her husband on the day of his release from prison — only to find he's already been released earlier in the day and is now nowhere to be seen.

Netflix has just dropped the official trailer for its upcoming Spanish-language crime drama Santo. The series is an original project produced by Spain and Brazil, featuring Madrid and Salvador de Bahía as its main shooting locations.

We see the two officers coming together in the trailer, which features locations from the lush tropics of Brazil to the streets of Madrid. The pace and tone go beyond the common cut of most crime thrillers to achieve something that borders on the horrific, especially when we are shown one of Santo’s trademarks, the carving of “X”s into the eyelids of his victims.

The upcoming Spanish horror-mystery series The Girl in the Mirror (simply titled Alma in the original Spanish) has gotten a brand-new eerie trailer that teases what might be the Spanish Netflix hit series of this Summer.

A just over two-minute-long official trailer has been released for the new series by Netflix.
It promises action, intrigue, and plenty of mysterious characters, with James Nesbitt’s shock reveal of a serial killer being a particular highlight.

Eddie Izzard also pops up in what looks like an important scene.
You can watch the trailer at the top of this article.

(Translated from French)
“Can we really trust those we love?”. With these few words, Netflix teases its brand new suspense series. On August 13, "Gone for Good" will be released. Composed of 5 episodes of about fifty minutes, this show promises beautiful surprises.

"Gone for Good" is actually an adaptation of Harlan Coben's thriller book, released in 2002. The author concludes an agreement with Netflix. The platform will revisit several of his works in the coming years.

Denmark’s TV3+, owned by Modern Times Group, switches human voices with those of monsters—and vice versa—for fun effect in this spot promoting the channel’s nightly monster movies at 9 p.m.

CREDITS

Creative: Alessandro Innocenti
Flame Operator: Andrew Fleury
Audio: Mattias Rehnberg
Senior Creative: Sophie Empringham
Creative Manager: Bridie Read